The pulse behind Ventricle.
Ryan Samanka - Founder / Producer
Hi, I’m Ry.
I started Ventricle with a vision to build community and create meaningful change through my work.
As a multidisciplinary producer, I get excited about helping businesses define and invest in their creative culture through storytelling, processes, and people.
I began my career with Disney and ESPN more than a decade ago. Since then, I’ve partnered with brands and broadcasters to share compelling stories for a wide range of audiences, earning an Emmy nomination somewhere along the way.
From integrated marketing campaigns to live interactive broadcasts, companies have relied on me to solve a broad range of creative problems to help grow their business.
Beyond work, I enjoy seeking out delicious foods, live music, and spending time in the mountains with my partner and golden retriever.
Connect:
Ventricle’s storytelling approach is centered around exploring connections, emotions, and values that deeply resonate with the human spirit.
Typical project sequence…
1. Discovery Meeting
→
2. Proposal
→
3. Deposit
→
4. Creative Development / Pre-Production
→
5. Production
→
6. Post-Production
→
7. Delivery
1. Discovery Meeting → 2. Proposal → 3. Deposit → 4. Creative Development / Pre-Production → 5. Production → 6. Post-Production → 7. Delivery
-
Creative Development & Story Finding
Producing a well-crafted and effective video series or campaign begins with proper planning and organization. Being deliberate with the pre-production process is crucial to crafting remarkable videos. With stories told with clarity and intent, you can expect more from a film that has a genuine, creative thrust behind it.
We’ll reveal the reasons for creating this content, who we’re creating it for, and set goals that can be measured and work for the growth of your brand.
Our story-finding process is collaborative, where we take the time to learn about your brand, your target audience, and your goals for each project. We believe this is the most important step in creating a powerful campaign, uncovering meaningful stories that will drive results for your business.
Once we’ve discovered the unique direction for your project, we’ll get to work on determining the scope, style, format, look, and feel of your video campaign or original series. This will provide us with everything we need to start deploying our production team and bringing your stories to life.
-
Lights, Camera, Action
We’ll help you take care of all the details while managing schedules, timelines, logistics, crew, locations, gear, shot lists, talent, lunch orders, coffee runs, etc.
Once we have everything lined up, we’re ready to shoot. Our adaptable production crew is capable of swiftly turning concepts into entertaining content that cuts through the noise.
-
Processing + Editing + Revisions
After we've captured all the visual assets for each film, it's time to work on weaving and crafting your video campaign or original series.
We'll break the final versions down into smaller clips and teaser content that will all generate interest in your brand.
During this process, we’ll schedule times to review with your team to ensure you're loving the way everything is coming together.
-
Project Launch
Ensuring that the right people see your films is an equally important aspect of telling your brand’s stories. We'll work with your team to adopt a content marketing model that will set your campaign up for success.