When Epic Brewing Company opened their doors in 2010 they offered a unique craft beer that was a little hard to find in other areas in the state. They sold a high alcohol content beer in 220z bottles, and were empowered by new liquor laws that allowed them to sell product directly from the brewery. Their goal then, and still today, was to turn craft brewing on its head. And indeed they have.
Prior to 2010, if you mentioned Bar X to a Salt Lake City resident, a very particular image came to mind: dive bar, cheap beer, no women allowed (until 1986, that is). It wouldn’t necessarily be considered a downtown hot spot that locals and visitors flocked to. But when Bar X went up for sale, a very ambitious group had a vision for what Downtown Salt Lake City could be, and knew that a revamped Bar X was the starting point.
This new group of owners, with Richard Noel and Duncan Burrell at the forefront, were inspired by the craft beer and cocktail communities growing in New York City and Los Angeles, and wanted to bring the Portland feel to the growing Salt Lake City community. This marriage of ideas led to Bar X opening as one of the first hand crafted cocktail bars in Salt Lake City. Immediately locals flocked to the new bar, and word spread quickly. With a staff full of cocktail connoisseurs and a creative energy that flows throughout the entire space, Bar X threw down the gauntlet for all future development downtown.
After an incredibly successful launch and initial few years, Richard and Duncan’s love for craft brewing developed into Beer Bar, a beer centric bar that offers the widest beer selection in the state, perfectly paired with a sausage menu that is locally made and bursting with flavor. With very distinct vibes and different offerings, Bar X and Beer Bar work in tandem to provide a variety of experiences all within close proximity.
Six years later, Bar X and it’s attached sister, Beer Bar, have introduced a new vibe and quality of nightlife that was a first in Salt Lake City. With hand-crafted cocktails made of high-quality ingredients and fresh squeezed juice, these two downtown staples jumpstarted a revitalization for the cocktail and beer scene in Salt Lake City.
Join us as we sit down with Richard Noel, Duncan Burrell, and Jeff Barnard as they tell us the fascinating story behind these two popular destinations, and how their vision and passion led to the creation of these unique bars.