#56 – Project Pineapple: Vacation In A Pineapple


While Utah is known for its premier snow, many people don’t quite realize is that the majority of the state is a desert. Which means it gets hot. Really hot. And while we find ways to enjoy the warm and sunny days, the need for a cold treat is frequent. And as the saying goes, when you stumble upon a lemonade stand, put shaved ice in a pineapple.

Adam Malmborg was destined to be an entrepreneur. His mind was always running with ideas, and his creativity and problem solving needed to be free from the confines of the 9-5 grind. One day while wandering at a market he stumbled upon a lemonade stand that had a long, winding line. Adam was blown away by people’s commitment to buy a $7 lemonade in the summer sun, and his mind began to race. What other cold, delicious treats could be provided?

After brainstorming, joking, and some divine fruit intervention, the Pineapple Project was born.Pineapple Project was launched in 2013, and is known for uniquely serving shaved ice in a whole pineapple. Found at the Beer Festival, Park Silly, the Twilight Concert Series, and more, this unique food stand has slowly but surely made an impression. It even won a City Weekly Best of Utah award in 2014!

What followed their initial launch in 2013 became years of exploration, lessons learned, and thousands of pineapples served. With an exciting future ahead, Adam and Project Pineapple are the perfect example that the entrepreneurial spirit in Utah is flourishing. Join us on this episode of The Utah Foodie!

This episode was sponsored by…

90.9FM KRCL — Community Connection and Music Discovery

Vive Juicery — A Utah-based cold-pressed juicery

The Chocolate Conspiracy — A project in pure, raw, honey-sweetened chocolate.

Blue Copper Coffee — Specialty coffee hand-roasted in Salt Lake City, with a coffee room at 179 W 900 S.

The Yelp Elite Squad — Utah’s five-star fan club of all things local.

This episode was hosted by Chase Murdock and produced by Ryan Samanka. For more information or to browse our episode archive, visit theutahfoodie.com or follow us on Facebook,Instagram, or Twitter. See you next week!