AJ Wentworth attended the world’s largest nutrition school in New York City, after spending years as a health coach and working at a retreat center in rural Arizona where he taught his patients about raw food and holistic, healthy living. To put it simply, AJ doesn’t have the background you’d expect of a chocolatier.
In NYC, AJ fell in love with the idea of healthy, raw chocolate — made of real cacao beans and while staying healthy, remaining sweet, and well… like chocolate. So he started making his own version of chocolate in his apartment, and peddled them at school to make a few bucks and get feedback from his fellow classmates.
When he returned home to Salt Lake City, AJ Wentworth opened The Chocolate Conspiracy and today, just six years later, they have a large wholesale presence where they sell in over 10 states, a few countries, and out of their small chocolate shoppe in downtown Salt Lake City at 774 S 300 W.
AJ joins us today to talk about how he reconciles his passion for health, and his passion for sweets… and how he started The Chocolate Conspiracy back in 2009 as a young creative, with no background in business.
Join us on today’s show of The Utah Foodie, with AJ Wentworth and our host Chase Murdock.
The Chocolate Conspiracy
774 S. 300 W. (Unit A)
Salt Lake City, UT 84101